Action Reaction Entertainment was built on the principle that we create our understand of the world out first from our experiences, and throughout our lives this remains the most effective and convincing way we learn.

Our team design & implement innovative experiences, from interactive theatre, to custom musical theatre shows, stunt shows, horror experiences, viral content, and pop-culture events.

I am proud of the versatility our team have shown as Action Reaction Entertainment and its associated brands have grown. From The Superhero Experience, where our phenomenal acrobats and stunt performers have broken the perception what party entertainment can be – to events like Running Scared, where 100 scare performers operated across an 8km night-time course to create elaborate and exciting scares – to new concepts like Drive-In Entertainment, where we launched Australia’s first ever drive-in concerts during the COVID-19 Lockdowns, a project which went internationally viral. Our biggest project to date has been launching our national touring teams for Backflips Against Bullying; a school performance program that uses stunts to engage students in wellbeing and mental health education, and whose teams now tour every day of the year, and operate in NSW, SA, VIC, and QLD.

We pride ourselves on developing these truly unique experiences, and you can expect that the next project Action Reaction Entertainment produces will be just as innovative and exciting as any that have come before. Bring on 2022!